About Us


Catalyze/Citizens was born out of the belief that a modern immigration system is inextricably linked to a vibrant democracy and economy. Backed by evidence and an audacious approach to persuade the American electorate, our road to victory for immigration reform is centered on powerful, innovative narrative interventions, high-frequency story-telling, and strategic advocacy that empowers a movement, elects pro-democracy leaders, and advances reforms for online and AI safety.

We are committed to a robust response that matches, competes and wins against the far right’s weaponization of immigration/immigrants, specifically to their enormous political advertising, online disinformation efforts, and influential media narratives.

Unchecked disinformation undermines democracy, stalls progress toward immigration reform, and threatens immigrant communities and public safety. To protect immigrant communities and defend democracy itself, we must fight back with the scale, urgency, and truth this moment demands.

During the 2024 election, Republicans outspent Democrats on broadcast immigration advertising by more than 5 to 1.


The coded and blatant rhetoric against immigrants, often uncontested, is a proven tool to undermine American democracy and faith in the rule of law. Catalyze/Citizens fills a unique role at the intersection of pro-democracy, online and AI safety, and immigration reform movements by driving a narrative intervention that elects candidates and advances breakthrough, bold policies.

Our strategy is simple:

  • Champion leaders who will prioritize and deliver ground-breaking immigration reform and policies to safeguard against dangerous online disinformation
  • Innovative, high-frequency narrative campaigns
  • Track, expose and counter immigration misinformation.
  • Powerful advocacy to ensure accountability of anti-immigrant elected leaders

Our vision: A resilient democracy catalyzed by engaged citizens, radical empathy and bold narratives.